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soyaproducts
lupinproducts lecithin's
250 years`history in raw materials for foodstuffs
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Fa. Wed. W
Miedendorp represents a long tradition in foodstuffs.The company was
established in Groningen in 1753 as a merchant house in colonial
goods, spices, subtropical fruit and related items for bakeries in
the northern provinces of the Netherlands. The business passed from
generation to generation. In the 19th century the emphasis shifted
to dried subtropical fruit and the flour trade. The company
represented flour factories, such as Wessanen, Scholten and
Koopmans, and for a short time even had its own roasting house.
During this period, however, Hindrik Miedendorp was particularly
known as the 'currant king of the north'
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Until the 1930s, Fa.Wed.W. Miedendorp had a reputation in the northern provinces as
a solid company. Then, due to a lack of succession, the company faced
the threat of going out of business until the youngest daughter of
Miedendorp got engaged to Victor
de Bie in 1938. Although he came from a family of tree and rose
growers, on his mother's side he was nevertheless familiar with the
trade in raw materials for the bakery industry
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From wholesale to
production
However, the
Second World War intervened. Victor
de Bie joined the resistance and after the war he had many contacts
with Americans and Canadians. He noticed that producers selling
directly to major buyers were increasingly bypassing wholesalers in
those countries. Anticipating a similar development in Europe, he
decided to start producing raw materials for the bakery industry. For this purpose,
in 1947, he purchased Fa. L.I. Frank, a factory established in 1826
at Meppel, which produced raw materials for the bakery industry.
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With this
acquisition, Fa. Wed. W. Miedendorp established the basis for its
current core activities. Following developments in America, in 1950
Fa. L.I. Frank switched to producing soybean products for the food
sector. In 1967, due to favorable developments, the company moved
to its present factory complex in the Dutch town of Twello, partly
because of its central location in the Netherlands and access to the
European hinterland. The new factory location continued to
specialize in the production of soybean products such as protein,
lecithin, full-fat and non-fat soybean flour for the entire European
foodstuff sector.
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The arrival of
soybean and lupines
During this
period the current management team, three Miedendorp de Brie
brothers and three sisters, joined the family company. In the years
that followed, from its base in Groningen, Fa.Wed.W Miedendorp
specialized in selling soybean products in the Dutch market. This
activity grew so quickly that, in 1986, the company decided to
centralize in Twello in order to service its buyers more
efficiently. This resulted in the company's current structure
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During the second
half of the 1990s the company entered a more difficult period, due
to the introduction of genetically engineered soybeans (GES).
Soybeans were brought into discredit by the widespread negative
publicity and actions of environmental groups. Despite the fact that Fa. L.I.Frank only produced non-GES, biological soybean products, a
distinction that major producers of soybeans did not want to or knew
how to make, this development affected the company
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Many buyers
wanted to switch over to alternatives for soybeans.
Fa.
L.I. Frank / Fa.Wed.W Miedendorp was the first company in the
Netherlands
to offer a series of alternatives based on sweet lupine beans, with
low alkaloid content.
This was an
ancient
method grown and used by the Egyptians and Romans for consumption,
which had fallen into disuse with the coming of soybeans. This led
to the development of a complete line of lupine products, which were
successfully introduced in the foodstuffs sector
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Growth and new
building
In 2003 Fa. L.I.
Frank - Fa. Wed. W. Miedendorp produces and supplies two main lines
based on soybeans and lupines, along with several by-products such
as lecithin. Moreover, because of the decision not to process
genetically-engineered soybeans in the operations, the supply of
non-GES soybean products can be guaranteed.
The main buyers
are industrial bakeries and confectioners, producers of baking raw
materials and many other branches of the foodstuffs sector in the
Netherlands and in other European countries. Since losing half of
its turnover due to the GES crisis, Fa.Wed.W Miedendorp has seen an
annual growth of turnover of around IS percent. In recent years,
this growth has even resulted in replacement and expansion of the
production facilities at Twello. With this modern new building, the
company now has sufficient capacity to absorb further turnover
growth, based on a 24-hour continuous production process.
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Quality
management
In recent years
much energy has gone into setting up and implementing an extensive
quality management system. This has of course been done in accordance
with the current standards of the entire chain of the foodstuffs
sector. This system has received ISO 900 I :2000, HACCP, GMP+ and
BRC certification. It contains all procedures for maintaining the
quality and safety of the entire production organization.

For our buyers,
this means that this system provides quality assurance for an
optimum product. With each delivery, buyers can also receive
analysis reports of the products they receive, including a statement
of the standards and requirements met.
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Innovation and
development
Continual efforts
in the area of product innovation are a significant added value of Fa. Wed. W. Miedendorp. Each product improvement and innovation is
based on specific market demands. Since our company works closely
with buyers, we also have up-to-date information at an early stage
concerning movements and trends in the foodstuffs sector. We are
also quick to take advantage of them. Buyers also receive support in
the development of new products. Fa.Wed.W. Miedendorp's horizontal,
informal organization enables this kind of flexible positioning and
is constantly on the move, looking for new produces to increase
quality and lower costs.
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